Alexander Boyd Displays

Introduction

As part of the modernisation of the ABD brand, Viral Bamboo teamed up with brand gurus, Marketing Smartz, to jointly explore the most time- and cost-effective solutions to ABD's quandary.
another illustration done by Viralbamboo for Alexander Boyd Displays
Alexander Boyd Displays website as seen on a smartphone
ALEXANDER BOYD DISPLAY'S
WEBSITE VIEWED ON PHONES

For over half a century, Alexander Boyd Displays ABD has been recognised as the one of the top print advertising companies on the island, but an aging brand image, a withering online presence and an uninspired website necessitated a digital rebirth. 

As part of the modernisation of the ABD brand, Viral Bamboo teamed up with brand gurus, Marketing Smartz, to jointly explore the most time- and cost-effective solutions to ABD’s quandary. Together, we produced the sensory delight that is the Alexander Boyd Displays website. Bright colours, bold images, subtly brilliant UX, all centered around our coup de grâce; our pièce de résistance; our tour de force: the promotional video animation. Obeying the marketing statistics surrounding the considerable effectiveness of video content, we sought to provide a powerful boost to the credibility and recognition of the ABD brand by storyboarding, scripting, illustrating, animating and producing our most stunning piece of videography to date.

Our collaboration with Marketing Smartz, and the ability for us to tap their wealth of industry experience allowed us to push our design capabilities into uncharted territory, exploring new techniques and technology, resulting in one of our most elegant productions yet.

Alexander Boyd Displays - website
Alexander Boyd Displays illustration

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